The Swiss Football Association has today unveiled a landmark commercial agreement that will redefine the branding of domestic competitions from the 2040/41 season onwards, marking a new era for the Swiss game built on stability, innovation, and national identity.

At the top of the pyramid, the premier division will be rebranded as the Swisscom Super League, following a long-term partnership with Swisscom. The agreement signals a continued commitment to technological advancement and connectivity across Swiss football, aligning the country’s elite competition with one of its most recognisable and forward-thinking national institutions.

The second tier will adopt the name Helvetia Challenge League, in collaboration with Helvetia. This partnership reflects the league’s role as a foundation of development and progression within the professional game, supporting clubs, players, and communities across the country with a strong emphasis on long-term growth and security.

Further strengthening the structure, the third tier will become the BKW Promotion League, backed by BKW. With a focus on sustainability and regional connectivity, the agreement underscores the league’s importance in linking grassroots football with the professional pyramid, while reinforcing the Swiss FA’s commitment to environmentally conscious development.

In addition, the national cup competition will be reintroduced as the Rivella Schweizer Cup, following a new headline partnership with Rivella. The refreshed identity places the competition firmly at the heart of Swiss sporting culture, embracing its reputation as a unifying tournament that brings together clubs from all levels of the game. The new visual branding, inspired directly by Rivella’s iconic design language, reflects energy, tradition, and accessibility—hallmarks of the cup’s enduring appeal.

Speaking on the announcement, a spokesperson for the Swiss FA described the agreements as “a defining step forward for Swiss football,” highlighting the alignment between each partner and the respective competitions they will represent. “These partnerships are not only commercially significant, but culturally meaningful. Each brand reflects a different facet of Switzerland—innovation, security, sustainability, and community—and together they form a coherent identity for the future of our game.”

The new branding and competition identities will come into effect at the start of the 2040/41 season, with updated visual assets, broadcast packages, and digital platforms to be rolled out in advance of the campaign.

With this unified commercial and visual strategy, the Swiss FA aims to strengthen the visibility of its domestic competitions both at home and abroad, ensuring that Swiss football continues to grow with clarity, purpose, and a strong sense of national identity.